It’s a Grim Lifestyle.

If you are interested in alternative fashion, food and health then you can continue, if not – please stop wasting time, stop reading and go do something productive! “Change doesn’t start with action, it starts with vision. Artists are great at creating visions (Lambert, 2016). Grim is a blog created for and by creative spirits. It represents the outcasts, the dreamers – the architects of a fashion-forward lifestyle. Grim is a WordPress based blog and can be found by simply entering, but be ready to be amazed by insightful articles focusing on the perspective of a 21st century Millenial.

The blog has a sense of humor with a touch of quirkiness to it. It will attract the independent women of today’s youth culture. Its aim is to give efficient information in order to create valid opinions. All the newest events all around Joburg and Pretoria is covered, and most of them experienced too! Grim is a platform for the independent youth culture, which allows them to find out more about the latest news and mostly its an analysis of a new trend.

“Pop is everything art hasn’t been for the last two decades. It’s basically a U-turn back to a representational visual communication, moving at a break-away speed…Pop is a re-enlistment in the world…It is the American Dream, optimistic, generous and naïve (The Art Story, 2016).” Grim is interested in the visual vocabulary of mass culture as well as the techniques to seamlessly merge the realms of high art and popular culture. What makes the blog different is that its carefully designed for the trendsetter, the people who makes the rules in fashion. It talks to a younger audience which provides efficient information about the fashion industry, while – at the same time, will it encourage especially students to have a voice of their own with valid opinions relating to today’s social culture.

Every city houses a group of people with hearts that beat unlike the rest…
Hello and welcome to Grim! A blog created for and by creative spirits by nature, chronic doodlers by heart. We are the outcasts, the dreamers, – the architects of a fashion-forward lifestyle bound to the spirit of freedom.


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